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The sixth-year center bought a full-page ad in the Charlotte Observer on Wednesday, telling Panthers fans their "unwavering support" would be rewarded this year.

And Kalil has a goal in mind how fans would reap the benefits with what he said is "One hundred-percent, sterling silver victory. The Lombardi Trophy."

The 178-word open letter, called "a war cry to fans" had one emphatic statement:

CAROLINA PANTHERS -- SUPER BOWL XLVII CHAMPIONS!

A three-time Pro Bowler, Kalil told the newspaper he didn't tell anyone about the ad for fear of being talked out of it.

"Every team says it every year, whether it's publicly or not," Kalil told the newspaper. "They say they're going to win the Super Bowl.

"We've said it in the past in meeting rooms and behind closed doors. This year's different. There's a sense of urgency, a winning attitude that I haven't seen before. And it's in the way we prepare. It's in the way we approach each work day, and I think fans will see it in the way that we play."