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Interesting article, I would have thought we would have generated more income then stated in this article.
For years, USC was the only PAC team to make that list.
USC is unique in that it does NOT include it's lucrative merchandising earnings in the Athletic Department (football program) total earnings.
"Here are provided seats of meditative joy, where shall rise again the destined reign of Troy." Virgil
That is interesting. I think there's a couple parts to this. #1 being we haven't played in a bowl game in two years. #2, the Mid West and Eastern fanbases are like rabid dogs about their teams. You can sell them anything as long as it has their school logo on it. While I love SC you probably won't see me sleeping in SC jammies.
Really? I wonder how that would affect the numbers.
How is Wisonsin ahead of USC with less revenue and less profit? Black-Scholes?
When you consider how protective the university is about its trademark - you can ask the socar cocks about this - it is very lucrative.
I would imagine the university considers it's merchandising to reflect the university itself, vs support of it's athletics. All the foreign students/alums walking around campus and the world, more than likely couldn't care less about Trojan football, lol.
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